Counselor's Office is a priceless tool! I use it almost every day, and our parents wonder how anyone can do college counseling without it. Director of Marketing.
Naviance is seeking a full-time director of marketing to be based in our Washington, DC headquarters.
The marketing coordinator is responsible for developing and executing the Naviance marketing plan. This individual works closely with the chief executive officer, vice president of sales, and others to select, design, and implement marketing tactics that support the company’s strategic market objectives. The marketing coordinator is the primary point-of-contact between Naviance and Hobsons’ marketing department to obtain and manage centralized services (e.g., design, conference planning.
This individual will:
- Develop sales tools such as fact sheets, case studies, brochures, presentations, and other collateral
- Manage outbound marketing campaigns in multiple media (e.g., e-mail, direct mail, print advertising, on-line advertising, etc.) to drive qualified inbound inquiries
- Oversee the company’s trade show investments to determine appropriate venues and maximize return on investment
- Work with the director of community and professional development to prepare regular communications to current clients to reinforce the Naviance brand promise
- Implement rigorous analysis to determine effectiveness of marketing tactics, including working with the sales administrator to monitor the effectiveness of lead generation activities
- Monitor competitors’ marketing and product activities, report findings throughout the organization, and develop response strategies
- Work with senior management team to oversee public relations efforts
- Serve as primary point-of-contact with Hobsons’ marketing department
- Manage shared services from Hobsons as well as outside vendor services
Desired background and skills include:
- Passion for K-12 and higher education
- Ability to learn quickly, work independently, and adapt to change
- Outstanding analytical skills, including quantitative analysis
- Creativity, flexibility, and an unfailingly positive attitude
- Excellent verbal and written communication skills
- Proficiency in MS Office, Web applications, and general computer use
- Ambition, drive and creativity, and strong organizational skills
Naviance is a fast-growing and dynamic company. We offer medical/dental insurance, 401(k) and other competitive benefits plus a fun and energetic work environment.
To apply: Please submit your cover letter and resume by e-mail to careers@naviance.com. Please indicate the title of the position for which you are applying in the subject of your message. Resumes without cover letters will not be considered.
