Regional admissions representatives are similar to their on-campus counterparts; however, they typically live in their primary recruitment territory, which allows them to increase institutional exposure through more local events such as college visits, parent panels, college nights, and financial aid nights. Here are five ways that high school counselors can make the most of their regional reps in order to better support students throughout the college admissions process.
Meet face-to-face. Because regional admissions representatives live in their recruitment territory, they can spend more time in person with counselors, students, and families. See if your school offers a networking event or open house for high school counselors where you can meet with regional reps and have an open forum to discuss what is happening with their institutions. In addition, invite regional reps to your meetings with students to help facilitate the college conversation.
Develop relationships. Networking once or twice is great, but building and maintaining relationships with regional reps can be beneficial. Regional reps can be great resources if you’re looking for specific information about an institution to provide your students (such as scholarship opportunities or unique campus offerings), which can make college conversations more advanced.
Get help with college applications. Regional admissions representatives can be helpful to students in the college application process. If your school hosts an “application day” or similar event, see if your regional reps would be willing to attend and be available to sit down and walk students through their online application.
Host a “Next Steps” event at your school. Don’t stop with student applications – consider hosting an event that helps students connect with admissions counselors about what they need to do after they have applied to college. Invite the regional reps from each of your high school senior’s colleges or universities of interest, and have breakout rooms where students can hear about the specific next steps from a particular institution.
Go on your own campus visits. Campus visits aren’t only for students and families. Rely upon your regional reps to facilitate campus visits of your own so you can be better informed when advising students about college. Some institutions may even provide you with accommodations and food free of charge.